“Amy” is a customer servicing platform which takes the form of a Virtual Assistant Chatbot. Amy can provide instant support to customers’ inquiries on 24x7 basis. Available on desktop and mobile in English, Traditional and Simplified Chinese, Amy currently covers a number of product pages and its coverage will be further expanded.
An embedded customer feedback mechanism will allow Amy to learn and enrich her knowledge over time so that she can cope with increasingly broad queries. Subsequent delivery phases will see Amy integrating with live Chat to enable seamless human intervention on more complex queries, and the improvement of Amy’s learning process with the latest AI technology.